How Google’s Page Rank Works?

Google uses a rating system called PageRank to size up different web pages and determine how they rank.

Page Rank isn’t usedto find search results; instead it uses to order them. When you perform a search with Google, it pulls out all the sites that match your search keywords. Then it orders its results according to the PageRank of each page.

The basic idea behind the PageRank system is that the value of your Web site is determined by the community of other Web sites that link to it. There are few golden rules:

1. The more sites that you link, the better.

2. A link from a popular site (a site with a higher PageRank) is more valuable that a link from a less popular site.

3. The more links a site has, the less each links is worth. In other words, if someone links to your site and just a handful of other sites, that links is valuable. If someone links to your site and hundreds of other sites, the link’s value is diluted.

Although Google regularly fine tunes its secret PageRank receipe, Web gurus spend hours trying to deconstruct it.